Model Year 2025
Harley-Davidson Global Campaign
Let's Ride.
Following the success of our inaugural creative collaboration with Harley-Davidson around its 2024 Homecoming festival, the H-D team approached Wheelhouse with another opportunity: management of all post-production and editorial output for the iconic brand’s model year 2025 global campaign.
We were all in.
This assignment had us in Utah for 12 days in Nov’ 24, working in partnership with Revival Film and Hey Autumn Productions. Our team on the ground set the stage - cataloguing, organizing and prioritizing the hours of capture - for what was to come in post…turning this stunning Harley-Davidson imagery into the ’25 global campaign.
Once production was complete, we transitioned into post and editorial back in our Charlotte studio, where our broader team spent more than a month turning the beautiful imagery into a comprehensive, multi-platform campaign comprised of 125 fully edited deliverables across 5 spots.
The end result:
5 x Spots
1 x Brand Anthem
4 x Hero Films
Beyond Limits – Valet At Your Own Risk.
Beyond Horizons – Built For The Bold.
Beyond Boundaries – Own the Road. On or Off.
Beyond Ordinary – Your Road. Your Rules.
TRT / Aspect Ratios / Versions:
:60-:90s, :30s & :15s
16x9s
9x16s
1x1s
Credits
- Client Harley-Davidson x Revival Film
- Production Hey Autumn Productions
- Post-Production Wheelhouse
- Creative Director Jon Cain
- Director / DP Luis Pena
- Cinebike Operator Todd Blubaugh
- Drone Team Bodfish Films
- Post-Production Executive Producer Adam Colborne
- Post-Production Supervisor Elliot Wilks
- Lead Editor Taylor Drake
- Editor Eric Schlenker
- Color Hunter Buchanan (Hero Films)
- Sound Design Hot Sake (Hero Films)
- Color Joe Beckham (Brand Anthem)
- Sound Alex Thompson (Brand Anthem)